Thank you so much for stopping by, my name is Sian, and I am the founder of Coven and Co. I grew up by the seaside with my Mum, Dad and younger brother, in Bilinga (which used to be a sleepy little town) on the Southern end of the Gold Coast, and now reside just over the border, in the hills of Northern NSW with my Husband and our 2 ragdoll kitties, Aspen and Snow.

I have always been drawn to fashion and creativity, and learnt to sew as a child, from my very crafty Nan. As a 12 year old, I even joined her at her market stall (the Broadbeach/Burleigh/Coolangatta art and craft markets every Sunday) and sold my hand crafted items.

In my 20’s I found myself drawn back into sewing and took sewing classes, even making and selling some of my designs to friends/family on Facebook. For the following 8 years I was running dance fitness classes on the Gold Coast, known as Passian Dance Fitness. Besides fashion, dancing is my other true love, and after 8 amazing years living my dream, in 2017, I decided to pursue my other dream - of founding a fashion label.

From there (well, from my dining room table to be exact!) Coven was born, and it has been an all-encompassing, amazing, challenging, fulfilling, wonderful journey. From very humble beginnings, working from home on my own, to now being a global brand, working out of a beautiful warehouse in Currumbin with an amazing team – it has been quite the journey.

I am filled with so much gratitude for you, and our Coven community. Thank you for being a part of our world, and supporting this female founded, small Australian business. You are so appreciated…